TRADITIONAL TV NETWORKS VS DIGITAL PROVIDERS: THE SHIFT OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as established television models, relying on regularly timed shows via public channels. In contrast, on-demand streaming operate on subscription models, with Netflix, Disney+, and Apple TV+ serving as key industry players. As digital engagement shift, rivalry between broadcast stations and online content